Google’s new deal indicates its interest on Social Networking Market.

Google Inc. has signed deal to buy Aardvark. Aardvark is a San Francisco based Internet search and social networking company. Aardvark’s service taps a person’s network of social contacts. It introduced ‘social search’ instead of typical searching.

The purchase represents the latest sign of Google’s interest in the fast-growing social networking market. At present, most of social networking market is captured by companies like Twitter and Facebook. Recently Google has introduced a new product called Google Buzz into its Gmail Web-based email service. Google Buzz directly integrates Twitter-like social networking features.

Google said that it had signed a conclusive agreement to acquire Aardvark, but it did not comment about the amount of the deal, but technology blog TechCrunch has demanded deal was for $50 million. The deal acquisition deal between Aardvark and Google was expected to close within the next week.

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Mar 2010 05

adnan

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