Goojje launches in after Google’s warning to leave china

A new search engine named Goojje has appeared in China. In Mandarin word “jiejie” (sounds like “goojje”) means older sister. While Goojje sounds like “sister”, the word Google sounds similar to the Mandarin word gege, which means “big brother”. Goojje has a message on its site which reads: “Sister was very happy when brother gave up the thought of leaving and stayed for sister”.

This site also contains very similar branding to Google. Goojje’s search results appear to be filtered for sensitive content in accordance with Chinese regulations.

Google said that hackers had tried to infiltrate its software coding and the e-mail accounts of Chinese human rights activists. Google warned to leave china unless the the China government relaxed censorship.

Tags | chaina, Google, new, News, search, search engine optimization