Search Stories: Google’s new look and feel of marketing campaign

As Google has about 70 percent market share in search, it hardly needs to attract users. But last week Google has launched half dozen of short videos called “search stories” which look suspiciously like commercials posted on its blog and YouTube.

Cheermobile (My Favorite)

This Search Stories are titled like Parisian Love, Mad to Live, Batman, Newbie, Potholes, and High School. Google has launched these videos in a common tag line “Search on” to have the look and feel of a marketing campaign and give the feel of belongingness of Google homepage to its users. IT also stresses a variety of Google products, such as mapping, video, price comparisons, email and more. Some people are smelling that the Search Stories are for the $100 million marketing push by Microsoft launched for its Bing search service, but Google said that it was feeling all warm and fuzzy and decided to make some kids-let’s-put-on-a-show videos and simply avoided the debate.

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Feb 2010 04

adnan

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