The social media service offers its users to share and see contents (photos, links, status, messages, and so on) from other sites such as Twitter, YouTube, Flickr and Picasa. Through Google Buzz, public updates will also be available to search engines. The firm has also integrated it with its mapping service and mobile platforms.

It is not the first time Google has tried to launch a social network. In 2004, it released Orkut. Recently Google Inc. has signed deal to buy a San Francisco based Internet search and social networking company named Aardvark.

Google Buzz pitches Google directly against rival networks such as Facebook, which has nearly 400 million users since. Buzz’s primary target is to capture its regular 170 million Gmail users.
Google’s Rival Yahoo has already offered a social service like Twitter and Flickr from inside their Yahoo Mail page.

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